Jeju Island, South Korea’s largest and self-governing province, is set to introduce non-fungible token (NFT) tourist cards in the latter half of 2025, aiming to attract millennials and Generation Z travelers. These digital cards will offer benefits such as travel subsidies and discounts at various tourist attractions, enhancing the island’s appeal to younger visitors.
Known for its scenic hiking trails and resorts, Jeju Island has previously embraced blockchain technology, notably launching a blockchain-based COVID-19 contact tracing app in 2021. The upcoming NFT tourist cards will undergo a trial phase before their full implementation, reflecting the island’s commitment to integrating innovative technologies to boost tourism.
In March 2024, Jeju officials explored the potential of blockchain and NFTs to bolster the local economy, discussing applications in sectors like tourism and fishing. The NFT tourist cards are a direct outcome of these discussions, aiming to increase repeat visits from younger demographics by leveraging digital engagement.
This initiative aligns with a broader resurgence of interest in cryptocurrencies and digital assets in South Korea. As of November 2024, the country saw an increase of 610,000 crypto users, totaling approximately 15.6 million, which constitutes about 30% of the population. By adopting NFT technology in tourism, Jeju Island positions itself at the forefront of digital innovation, catering to the evolving preferences of tech-savvy travelers.
