The cryptocurrency & blockchain industry is expanding in Asia at a rapid pace. The game of Cricket has always known to attract various well known brands as title sponsors of tournaments.
The T20 sponsorship by a new age fintech startup shows a progressive phase in the Indian economy. The T20i India Vs Sri Lanka series will be known as the CoinDCX T20i Cup and is scheduled in Sri Lanka on 21 July 2021. It is part of the Indian team’s tour to Sri Lanka and will feature three One Day Internationals (ODIs).Shikhar Dhawan will be leading the Indian National Team and will showcase some of the most promising talent which was s seen during the recent IPL.
The title sponsorship is creating a stir in the world of Indian cricket and is a major push by CoinDCX towards generating awareness and increasing brand recall amongst the younger fans of the sport. CoinDCX a pioneer in the Indian crypto space is one of the most trusted and well known crypto assets exchanges. Crypto currency has been recognized as an asset has by the younger generation and this sponsorship gives CoinDCX an opportunity to tap into potential investors.
CEO & Co-founder of CoinDCX Mr.Sumit Gupta said,
“Cricket in India is not just a sport; it’s a religion. So naturally, we are very excited to become the Title Sponsor of the T20 Cup. Cricket – particularly the T20 format- offers excellent synergy for our brand as we aim to reach out to more users through this association. Being the country’s largest and safest crypto currency exchange, we aim at accomplishing new heights just as the Indian Cricket Team.”
The Chief Executive Officer of Sri Lanka Cricket Mr. Ashley De Silva said,
“It’s a buoyant time for Sri Lanka cricket as we welcomed the Indian team for an exciting series, which is going to be competitive as well.I take this opportunity to thank CoinDCX for its association with this important series.’’
The India Tour of Sri Lanka series will be broadcasted on television from the 13th of July in Sri Lanka on “Siyatha TV” of Voice of Asia Network ( Pvt) Ltd – The Largest Media Network in Sri Lanka.
