Music streaming platform Audius released a new function that enables artists and fans to embed NFT’s on various blogs and social media platforms such as Twitter and Discord.
The main goal of the embedded functionality is to improve fan engagement for musicians through NFT adoption and Web 3.0 integrations. To activate the feature artists need to connect their Audius accounts with Phantom wallet, which is a a crypto wallet on the Solana ecosystem. The main purpose of which is to increase the discoverability of Solana NFTs.
The blockchain-based music streaming platform hosts popular mainstream artists and has witnessed a large increase in the number of users in 2021.
While social media platforms allow the use of JPEG images, the embed functionality offered by Audius displays the NFT metadata, which can be used by artists to market and sell their talent.
While third-party entities continue to experiment with features to attract an established crypto community on social media platforms, Twitter has set an in-house team to invigilate decentralized applications, cryptocurrencies and blockchain.
