Tiffany & Co has announced the sale of 250 diamond and gemstone encrusted pendants for CryptoPunk NFT holders. The handcrafted CryptoPunk pendants were announced by the jewellery brand and are priced at 30 Ether each.
According to an NFTiffs FAQ page, the NFTiff token sale is set to launch on August 5 at 2:00 pm UTC, and will only be available for purchase NFTiff tokens via its website.
Each CryptoPunk is limited to a maximum of three NFTiff tokens that allow them to mint a customized pendant. There are 87 different attributes and 159 colors that can be used to custom design the pendants, and the pendant itself will be composed of 18-Karat rose or yellow gold, based on the color palette of the NFT.
The campaign was first promoted by Tiffany & Co vice president Alexandre Arnault, who owns CryptoPunk #3167 in April. The jewellery company first ventured into NFTs in March when they purchased an Okapi NFT from contemporary artist Tom Sachs for $380,000. Tiffany & Co have since set the rocket-styled NFT as their profile picture on Twitter.
Luxury brands are no strangers to the crypto space, with many beginning to accept crypto as payment, such as Gucci, Balenciaga and Farfetch.
