FTX has secured an advertisement spot in one of the most watched events in America which is the championship game of the National Football League, to be held in February 2022
FTX purchased an ad in this year’s Super Bowl LVI motivated by the wide reach of the audience. The Super Bowl is invariably the top rating TV program of the year, and accounts for the countries highest rating broadcasts in TV history.
Although the content of the ad or how much FTX paid hasn’t been disclosed, NBC’s going price for an ad at next year’s Super Bowl is $6.5 million. The price of a 30-second ad at the 2021 event was $5.5 million. The previous event engaged an average television audience of about 92 million .
This year’s Super Bowl saw a change in advertisers as brands including Hyundai, Pepsi, Coke, and Budweiser pulled out, opening the door for newer advertisers that thrived during the pandemic and became first time advertisers a the Super Bowl LV.
Some of those include delivery services (Chipotle, DoorDash), e-commerce (Vroom), services for job seekers such as (Indeed, Fiverr). With crypto seeing a huge interest among people it’s only fitting that a crypto exchange join the line up for the upcoming event.
