NYDIG will be paying the National Basketball Association’s Houston Rockets franchise in BTC as part of a partnership directed at promoting crypto education.
the Houston Rockets said that NYDIG, would become the team’s official BTC services partner and platform. As part of the partnership, NYDIG is planning to name some of the Rockets’ premium seating at the Toyota Center in Houston the ‘Bitcoin Suites.’
The deal seems to be part of a larger plan for Rockets owner Tilman Fertitta, who is also chairman and CEO of Landry’s Restaurant Group. The company recently announced that it would be introducing a BTC rewards program for its restaurants and is already rolling out BTC payment options.
The crypto space has seen many major basketball franchises in the U.S. partner with companies dealing with digital assets and blockchain technology. Voyager Digital signed a deal with the Dallas Mavericks with a goal to make crypto more accessible through fan engagement. Furthermore Coinbase signed a multiyear sponsorship contract with the NBA to be its exclusive crypto platform partner.
