Meta, announced that it will begin testing NFTs on Instagram Stories using its augmented reality platform Spark AR.
CEO Mark Zuckerberg said that they are expanding their tests so more creators around the world can display their NFTs on Instagram. The company also stated in an announcement that creators and collectors will be able to share their digital collectibles across Facebook and Instagram.
In May, Meta released digital collectibles described by the company as a brand-new way for consumers and creators to share NFTs on Instagram. Meta also announced it would join with other tech companies to create a Metaverse standards body. The group intends to build the next version of the web and develop a shared ethos for Web3 and the Metaverse.
Meta isn’t the only company looking to integrate NFTs. Social media competitor Twitter is also in the race. Twitter’s NFT support allowed users to link Ethereum-based wallets to their accounts and display their NFT art as profile pictures. eBay recently acquired Ethereum based NFT marketplace KnownOrigin, expanding its foray into Web3.