OKX has announced that it has singed e a deal with Manchester City to become the team’s training kit sponsor for the 2022-23 season.
Despite the current bear market, it appears that crypto and sports partnerships have been going strong, with fellow EPL team Everton also recently signing a match kit sponsorship with crypto gambling firm Stake. At the same time, PSG has also launched preseason NFT tickets.
The OKX deal will put a fair amount of gaze on company branding, given that Manchester City won the EPL last season and is looking geared up to make another tilt at the league this upcoming season.
OKX’s logo will feature on both the men’s and the women’s training gear until mid-2023, with current previews showing OKX’s name on the front of training shirts. In Addition OKX stated that it had commissioned popular street artist Akse P19 and the Global Street Art Agency to create four artworks across Manchester that include QR codes. These can be scanned by fans for a chance to win season tickets in the OKX Hospitality Box..
The duo has held a partnership since March after OKX was signed on to become Manchester City’s official cryptocurrency exchange partner. They have also publicized that more Web3 focused fan engagement experiences will be released.
OKX was founded in 2017 and is based in the Republic of Seychelles. The firm claims to have more than 20 million customers across the globe from around 180 international markets. It supports trading on top assets such as Bitcoin, Ether, Polkadot and Cardano.
