Audius became one of the first streaming platforms to partner up with TikTok, allowing its users the capability to directly share tracks to the popular app.
Audius said it had partnered with TikTok in the creation of a new feature called TikTok Sounds. Co-founder and chief product officer of Audius Forrest Browning, stated that the integration will allow users to export songs created with the protocol to TikTok with one click which would streamline the process.
Audius claims it seeks to use blockchain technology to reward content creators and increase transparency on pay outs to artists. The integration with TikTok seems to be more focused on music rather than pushing messages about cryptocurrency or decentralized finance.
TikTok is close to hitting one billion monthly active users and as reported in July 75% of its users based in the U.S. discover new artists through the app. Audius now has roughly 5 million monthly active users after its launch in October, with many of its governance tokens allocated to creators depending on the amount of streams generated.
The integration is somewhat of a surprising move for TikTok given the app’s decision to ban cryptocurrency-based promotional content as well as “the promotion of all financial services and products” in July. Many users learned about the meme-based cryptocurrency Dogecoin from TikTok videos making the rounds last year.
