Algorand has partnered with FIFA signing a sponsorship and technical partner deal as the network becomes the soccer association’s first official blockchain platform.
The deal will also see Algorand become a regional supporter in North America and Europe for the 2022 FIFA World Cup to be held in Qatar.
The proof-of-stake chain will support FIFA in developing its digital assets’ strategy with the announcement explaining blockchain technology in the context of NFTs. Therefore, it may be likely that Algorand could assist FIFA with developing its own NFT collection.
FIFA President Gianni Infantino expressed his delight at the partnership saying it was an “indication of FIFA’s commitment to continually seeking innovative channels for sustainable revenue growth” adding that he is looking forward to a “long and fruitful partnership with Algorand.”
Algorand is another crypto firm to sponsor the FIFA World Cup as cryptocurrency exchange Crypto.com became the official crypto trading platform sponsor for the 2022 World Cup in March.
