XRP, the cryptocurrency associated with Ripple Labs, has experienced a significant surge, reaching $3 for the first time since 2018. This marks a 41% increase over the past 15 days, positioning XRP as a leading performer among the top 10 cryptocurrencies.
This price rally has been accompanied by a notable rise in public interest. Data from Google Trends indicates that, as of January 15, global searches for “XRP” have surpassed those for “Bitcoin.” This is the second instance in the past year where XRP has led Bitcoin in search volume, with a similar occurrence in November 2024.
Analysts attribute XRP’s recent ascent to increased activity from spot investors. Unlike previous market movements driven by futures markets, this rally appears to be propelled by direct purchases of XRP. Order flow analyst Dom observed that XRP’s funding rates and spot buy premiums have remained relatively stable during this period, suggesting organic growth driven by spot market demand.
The expanding XRP holder base further underscores growing confidence in the cryptocurrency. In 2025, the number of XRP holders increased by 58,000, reflecting a strong “hodling” mentality among investors. As XRP approaches its previous all-time high of $3.40, market participants are optimistic about the potential for further gains, with some analysts predicting a rally to $4 if current trends continue.
