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Wojak-inspired memecoin takes to billboards in global campaign

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A new memecoin inspired by the popular Wojak meme is taking its marketing to the streets with a bold global billboard campaign. The coin, dubbed WojakCoin, has appeared on billboards in major cities like New York, Los Angeles, and London, aiming to leverage the meme’s widespread recognition and connect with the online community. The campaign, which features the iconic Wojak character—known for its association with internet culture and emotions—marks a unique effort to promote a cryptocurrency through humor and viral content.

WojakCoin seeks to tap into the growing trend of memecoins, following in the footsteps of established projects like Dogecoin and Shiba Inu. The token is marketed as a “community-driven” project, encouraging participation from investors who share an appreciation for internet memes and the culture surrounding them. While the coin has attracted attention with its creative marketing, some critics caution that memecoins often struggle with long-term value, as their appeal tends to be more about short-term trends than underlying utility.

The billboards, which depict various versions of the Wojak character in relatable emotional states, are designed to resonate with internet users familiar with the meme’s cultural significance. This unconventional approach reflects a growing trend of using viral, meme-driven marketing to promote cryptocurrencies. However, while such campaigns can generate significant initial buzz, questions remain about whether the campaign will translate into sustained interest or just another fleeting moment in the volatile world of memecoins.

Despite skepticism from some corners of the crypto space, the WojakCoin billboard campaign highlights the increasing role of internet culture in crypto marketing strategies. As the memecoin market continues to grow, the success of WojakCoin will depend on its ability to convert hype into lasting value. For now, the project is making waves—and it remains to be seen whether it can keep up the momentum.

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Kenya’s crypto tax could hinder Africa’s digital growth opportunity

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The International Monetary Fund (IMF) has recommended that Kenya overhaul its cryptocurrency regulations to establish a transparent, reliable framework. The agency highlighted the country’s outdated financial rules that inadequately cover digital assets, leading to increased vulnerability to scams and illicit financial activities.

During a visit in Nairobi, IMF experts noted a lack of consensus among Kenyan legislators on crypto regulation. They emphasized the need for Kenya to define clear legal terms, align its rules with international anti-money laundering (AML) and counter-terrorism financing (CFT) standards, and learn from global frameworks like the Bali Fintech Agenda and Financial Stability Board guidelines.

The IMF’s recommendations include short-term steps—conducting empirical market studies, enhancing coordination among regulators, and clarifying the legal scope of crypto assets. They also proposed mid- to long-term measures, such as licensing virtual asset service providers (VASPs), establishing robust supervisory bodies, and ensuring consistency in legal terminology.

Ultimately, the IMF stressed that Kenya should engage with international regulatory counterparts to better oversee cross-border exchanges, protect consumers, and promote financial innovation without sacrificing market stability.

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Ether crypto funds see $296M inflows in best week since Trump election

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Institutional investors funneled $296 million into Ethereum-focused funds over the past week, marking the largest weekly inflow since the U.S. presidential election in November. With these inflows, Ethereum has overtaken Bitcoin in terms of weekly gains in crypto investment vehicles.

The surge is part of a broader upswing in crypto asset allocations. Digital asset funds logged a total of $7.05 billion in net inflows during May, pushing crypto fund holdings to a record $167 billion. Within this, Bitcoin funds gathered $5.5 billion while Ethereum products attracted $890 million.

Analysts point to growing interest in Ethereum as it reels in capital seeking exposure to DeFi, smart contracts, and next‑generation blockchain infrastructure. Over the last 30 days, Ether’s price trended upward, and its ETH/BTC valuation ratio strengthened considerably.

Recent inflows into Ethereum products appear driven by supportive macroeconomic signals, improved technical price patterns, and rising adoption of spot Ether exchange‑traded funds (ETFs). Meanwhile, Bitcoin-focused funds saw outflows totaling around $56.5 million.

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Tether USDT stablecoin seen on Bolivian store price tags

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Retailers across Bolivia are now quoting prices in Tether’s USDT stablecoin for everyday goods like chocolates, sunglasses, and snacks, according to Tether CTO Paolo Ardoino.

The shift reflects growing reliance on stable digital currency as Bolivians seek protection against volatility in the boliviano, with USDT providing a more predictable value for both consumers and merchants.

Ardoino highlighted that using digital dollars at the point of sale offers practical advantages for everyday shoppers, and analysts suggest this could serve as a model for other countries facing currency instability.

This development builds on earlier steps toward crypto integration in Bolivia—most notably, the launch of USDT custody services by Banco Bisa in October 2024, under the oversight of the country’s financial regulator.

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