Japan’s Square Enix, the tech giant responsible for the Final Fantasy and Kingdom Hearts franchises, as well as dozens of other global gaming hits, has entered into a partnership with crypto-native web3 games platform HyperPlay as of March 19.
The partnership involves an investment from Square Enix in an undisclosed amount and, according to a press release, the funds will be used to expand and scale the HyperPlay game store.
Also included in the partnership, Square Enix’s “SYMBIOGENESIS,” a MetaMask-based art experience revolving around digital asset ownership, will launch on the HyperPlay storefront.
Hideaki Uehara, General Manager of Investments at Square Enix called the investment and partnership “very exciting” in a press release, adding that the company believes that “the HyperPlay team has built an extraordinary product for improving the distribution of games and creating new business models that are more beneficial for game developers.”
This investment and partnership comes amid a renewed push from Square Enix executives to modernize the company’s organizational structure to support blockchain, Web3, and artificial intelligence (AI).
JacobC.eth, Founder of HyperPlay, said in a press announcement that the investment will aid HyperPlay in meeting its mission to upend the gaming sector. The company also revealed plans for Q2 2024 involving an upcoming integration with Amazon to bring Prime users into the HyperPlay ecosystem.
