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MoonPay launches Web3 platform for brands

MoonPay has unveiled a new Web3 platform designed to help brands elevate their digital experiences. This innovative platform aims to bridge the gap between traditional and decentralized digital ecosystems, offering brands a comprehensive suite of tools to integrate and leverage blockchain technology.

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MoonPay has unveiled a new Web3 platform designed to help brands elevate their digital experiences. This innovative platform aims to bridge the gap between traditional and decentralized digital ecosystems, offering brands a comprehensive suite of tools to integrate and leverage blockchain technology.

The newly launched platform allows brands to create, manage, and distribute digital assets, including NFTs (non-fungible tokens), seamlessly. MoonPay’s Web3 platform is designed to simplify the process of entering the blockchain space, providing brands with user-friendly interfaces and robust security features.

MoonPay CEO Ivan Soto-Wright highlighted the platform’s potential to transform how brands engage with their audiences. “Our goal is to enable brands to unlock new opportunities and create immersive digital experiences using blockchain technology,” he said. “With our Web3 platform, we are making it easier for brands to tap into the potential of decentralized networks and digital assets.”

The platform’s launch comes amid growing interest from brands in the Web3 space, as they seek innovative ways to connect with their customers and build loyalty. By offering a streamlined approach to creating and managing digital assets, MoonPay aims to empower brands to explore new business models and revenue streams.

MoonPay’s Web3 platform also includes features for secure transactions, scalable infrastructure, and customizable digital asset solutions. Brands can leverage these tools to enhance their digital presence, engage with tech-savvy audiences, and stay ahead in the rapidly evolving digital landscape.

This initiative by MoonPay marks a significant step towards mainstream adoption of blockchain technology by major brands. As more companies explore the benefits of decentralized digital experiences, platforms like MoonPay’s are poised to play a crucial role in shaping the future of digital engagement and commerce.

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Vitalik Buterin criticizes crypto’s moral shift toward gambling

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Ethereum co-founder Vitalik Buterin has expressed concerns over a “moral reversal” in the crypto industry, particularly regarding criticism of Ethereum’s stance on blockchain gambling. In a recent AMA, he noted that some have condemned Ethereum for not welcoming casinos, while other blockchains have embraced them. Buterin stated that if the community continues to shift its values in this direction, he may reconsider his role in the space.

Despite these concerns, Buterin emphasized that in-person interactions with the Ethereum community reassure him that core values remain intact. He urged developers to work toward a decentralized future aligned with ethical principles rather than just profit-driven ventures.

His comments coincide with the Ethereum Foundation’s shift in its funding approach. Following criticism of its Ether sales, the foundation recently allocated 45,000 ETH into DeFi platforms like Aave and Compound. This move was widely praised as a step toward supporting decentralized finance without market disruptions.

As Ethereum navigates these challenges, Buterin’s remarks highlight the ongoing debate about blockchain ethics and the industry’s future direction. The conversation around gambling applications and decentralized finance underscores the tension between financial innovation and maintaining a moral compass in crypto.

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UAE saw 41% increase in crypto app downloads in 2024

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Crypto app downloads in the UAE surged by 41% in 2024, reaching 15 million, with a record 2.8 million installs in December, according to AppsFlyer. This increase was largely driven by market trends and rising adoption, especially in the latter half of the year.

Donald Trump’s election win and pro-crypto stance reportedly played a role in boosting adoption, with his surprise memecoin launch further attracting first-time investors. This trend also contributed to a rise in crypto app downloads in the U.S.

Aggressive marketing campaigns accounted for 60% of traffic, though retention remained a challenge, as one in five apps was uninstalled within 30 days. Despite this, crypto app downloads in the UAE hit 3.5 million in January, surpassing half of 2023’s total.

With 2025 projected to be a record-breaking year, market experts suggest crypto companies should continue leveraging marketing strategies to expand their user base. The UAE’s rapid growth in crypto adoption highlights the region’s increasing role in the digital asset industry.

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Brazil approves first spot XRP ETF as local bank eyes stablecoin on XRPL

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Brazil has approved its first spot XRP exchange-traded fund (ETF), the Hashdex Nasdaq XRP Index Fund, which will soon begin trading on the country’s B3 exchange. The fund, managed by Hashdex, joins a growing list of crypto investment products in Brazil, including Bitcoin and Ethereum ETFs. The approval comes as the U.S. Securities and Exchange Commission (SEC) reviews multiple spot XRP ETF filings from major firms like CoinShares and WisdomTree.

In response to this development, XRP saw an 8% price increase, reaching $2.72, bringing it within 20% of its all-time high. This surge reflects growing investor confidence in XRP-based financial products. Meanwhile, market analysts expect the approval of additional crypto ETFs worldwide as regulators reassess their stance on digital assets.

Simultaneously, Braza Group, a financial institution in Brazil’s interbank market, announced plans to launch BBRL, a stablecoin pegged to the Brazilian real. Built on the XRP Ledger, BBRL aims to enhance international payments and digital asset accessibility in South America. Initially, the stablecoin will be available only to institutional clients, with broader adoption expected in 2025.

Braza Group’s participation in Brazil’s central bank blockchain initiative, DREX, underscores the country’s efforts to integrate digital assets into its financial system. With crypto adoption surging, Brazil’s latest moves in stablecoin and ETF approvals signal growing institutional confidence in blockchain-based finance. Read more.

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