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Ferrari to launch crypto payments in Europe after US success

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Ferrari, the renowned luxury sports car manufacturer, has announced plans to accept payments in Bitcoin (BTC) starting July 2024, expanding its digital payment options across Europe.

This strategic move marks Ferrari’s embrace of cryptocurrency as a legitimate form of payment, reflecting broader trends in digital finance and consumer preferences for alternative payment methods. By integrating Bitcoin payments, Ferrari aims to cater to tech-savvy customers and cryptocurrency enthusiasts looking to purchase high-end vehicles using digital assets.

The decision to adopt Bitcoin aligns with Ferrari’s commitment to innovation and customer-centricity, leveraging blockchain technology to streamline transactions and enhance purchasing flexibility. This initiative positions Ferrari at the forefront of automotive industry leaders embracing digital transformation and adapting to evolving market dynamics.

With the rollout scheduled for July 2024, Ferrari anticipates facilitating seamless Bitcoin transactions across its dealerships in Europe. The introduction of cryptocurrency payments underscores Ferrari’s forward-thinking approach to meeting the diverse needs of its global clientele while maintaining the brand’s exclusivity and luxury appeal.

As regulatory frameworks evolve and digital currencies gain mainstream acceptance, Ferrari’s initiative to accept Bitcoin reflects a strategic pivot towards integrating cutting-edge financial technologies into its operational framework. The move is expected to further differentiate Ferrari in the competitive luxury automotive market and attract a new demographic of tech-forward consumers.

Ferrari’s decision to embrace Bitcoin payments signals a significant milestone in the convergence of luxury retail and digital finance, setting a precedent for other high-end brands to explore cryptocurrency adoption as part of their business strategies.

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Celo, Chainlink, Hyperlane launch crosschain USDT on OP Superchain

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Celo, Chainlink, Hyperlane, and Velodrome have introduced a cross-chain version of Tether’s USDT on the OP Superchain. The newly launched “Super USDT” is backed by reserves locked on Celo and utilizes Chainlink’s Cross-Chain Interoperability Protocol and Hyperlane for seamless movement across networks. This innovation aims to enhance liquidity and reduce the fragmentation of stablecoins across the ecosystem.

The initiative aligns with Optimism’s goal of creating a unified, interoperable Superchain. Unlike traditional bridged USDT, which struggles with compatibility, Super USDT is designed to integrate with upcoming interchain standards and future native USDT upgrades. This is expected to simplify stablecoin transactions and increase adoption within the Superchain framework.

Chainlink’s business officer, Johann Eid, emphasized the significance of this development, noting that Chainlink’s Data Feeds have already secured billions in USDT lending markets. With the introduction of Super USDT, users will have greater flexibility in utilizing the stablecoin across multiple Optimism-based chains.

Tether’s USDT remains the dominant stablecoin, accounting for over 61% of the $231 billion stablecoin market. With stablecoin adoption surpassing Visa and Mastercard’s transaction volumes, interoperability solutions like Super USDT are becoming increasingly critical for ensuring seamless and efficient digital asset transfers. Read more.

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SEC Enforcement Division closes investigation into Robinhood Crypto

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The U.S. Securities and Exchange Commission (SEC) has closed its investigation into Robinhood Crypto, informing the company on February 21 that no enforcement action would be recommended. This decision comes less than a year after Robinhood received a Wells notice regarding potential securities violations.

Robinhood Markets’ compliance officer, Dan Gallagher, criticized the investigation, stating that the company has always adhered to federal securities laws. The SEC had been examining Robinhood’s crypto operations since issuing the Wells notice in May 2024, which suggested possible enforcement action.

In January 2025, Robinhood reached a $45 million settlement with the SEC over multiple securities law violations. The company admitted to some findings in the SEC’s order but has since urged regulators to move away from a “regulation by enforcement” approach.

This development reflects a broader shift in the SEC’s stance on crypto regulation, with growing calls for clearer guidelines. Some experts speculate that pending enforcement actions against other major crypto firms could also be reconsidered. Read more.

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Hong Kong investment firm’s board gives nod to more Bitcoin buying

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HK Asia Holdings Limited has expanded its Bitcoin holdings to nearly 9 BTC, following board approval for additional purchases. The Hong Kong-based investment firm acquired approximately 7.88 BTC on February 20, spending around $761,705. This comes after its initial 1 BTC purchase a week earlier, which significantly boosted its stock price.

The company financed its Bitcoin acquisition using internal resources, bringing its total investment in the asset to roughly $861,500. The firm emphasized its growing interest in digital assets amid increasing cryptocurrency adoption in the business world.

Following the Bitcoin purchases, HK Asia’s stock price surged by nearly 93% after its first acquisition and continued to rise by 5.7% on February 24. If the trend holds, the stock could surpass its all-time high from June 2019, reflecting strong investor confidence in the firm’s crypto strategy.

HK Asia voluntarily disclosed its Bitcoin acquisitions, even though they remained below the legal threshold requiring disclosure. This move aligns with a broader trend of publicly traded firms incorporating cryptocurrency into their asset holdings.

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