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Crypto.com becomes official UEFA Champions League partner

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Crypto.com, a prominent player in the cryptocurrency and digital asset space, has announced its official partnership with the UEFA Champions League, one of the most prestigious football tournaments in the world. This significant alliance marks a major milestone for both parties, combining the global appeal of the Champions League with Crypto.com’s innovative financial services.

Under the new partnership, Crypto.com will gain prominent branding opportunities across UEFA’s digital platforms and on-site at matches. This includes exclusive sponsorship rights, which will enhance Crypto.com’s visibility and engagement with millions of football fans worldwide.

UEFA’s Chief Marketing Officer, Guy-Laurent Epstein, expressed enthusiasm about the partnership, stating, “We are thrilled to welcome Crypto.com as an official partner of the UEFA Champions League. This collaboration underscores our commitment to embracing cutting-edge technologies and expanding the global reach of the competition.”

Crypto.com’s CEO, Kris Marszalek, highlighted the synergy between the two organizations. “Partnering with the UEFA Champions League aligns perfectly with our vision of bringing innovative financial solutions to a broad audience. This partnership will enable us to connect with sports enthusiasts and crypto enthusiasts alike, bridging the gap between traditional sports and digital finance.”

As part of the deal, Crypto.com will be integrated into various promotional campaigns and content, providing fans with exclusive offers and engagement opportunities. The partnership also includes in-stadium activations, where Crypto.com branding will be prominently featured.

This collaboration is a testament to the growing intersection between sports and the cryptocurrency industry, reflecting the expanding influence of digital assets in mainstream culture.

Stay tuned for further updates on how this partnership unfolds and the exciting oppo

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7-Eleven South Korea to accept CBDC payments in national pilot program

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7-Eleven is set to participate in the testing phase of a central bank digital currency (CBDC) initiative, running from April to June. The retail giant’s involvement highlights the growing push for digital currency integration in everyday transactions.

The pilot program will assess the feasibility of CBDC payments at 7-Eleven stores, allowing customers to make purchases using the digital currency. The initiative is part of a broader effort to explore the real-world application of CBDCs in retail environments, potentially shaping future payment systems.

As central banks worldwide accelerate their digital currency research, private sector collaboration is seen as crucial for widespread adoption. If successful, 7-Eleven’s participation could pave the way for broader CBDC usage across retail and commercial sectors.

The outcome of the testing phase will provide valuable insights into consumer adoption, transaction efficiency, and potential regulatory considerations, influencing how CBDCs are integrated into mainstream financial systems.

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SEC and Gemini ask to pause lawsuit to explore ‘potential resolution’

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The U.S. Securities and Exchange Commission (SEC) and crypto exchange Gemini have agreed to pause legal proceedings as both sides explore a potential resolution to their ongoing lawsuit. The move signals a possible settlement in the high-profile case, which centers around Gemini’s now-defunct Earn program.

The SEC initially sued Gemini, alleging that the Earn program—designed to offer users yield on crypto deposits—operated as an unregistered securities offering. Gemini has pushed back against the claims, arguing that its operations complied with regulatory standards.

By pausing litigation, both parties may be looking for a compromise that could set a precedent for crypto lending products in the U.S. A settlement could also provide regulatory clarity for similar platforms navigating SEC scrutiny.

While the outcome remains uncertain, the crypto industry is closely watching the case, as its resolution could impact future enforcement actions and the broader regulatory approach toward digital asset lending services.

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GameStop finishes $1.5B raise to add Bitcoin to its balance sheet

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GameStop has successfully completed a debt offering, raising capital that may be used to acquire Bitcoin, signaling the company’s deeper foray into digital assets. The move aligns with its broader strategy to diversify beyond traditional retail operations and into emerging financial technologies.

While GameStop has not confirmed the exact allocation of the funds, market speculation suggests that a portion could be used to buy Bitcoin, following in the footsteps of companies like MicroStrategy. The potential investment would reinforce GameStop’s ongoing pivot toward blockchain and digital assets, an effort that began with its NFT marketplace and crypto-related initiatives.

Analysts see this development as part of a growing trend of corporations exploring Bitcoin as a reserve asset amid concerns over inflation and monetary policy. If GameStop proceeds with the acquisition, it could further validate Bitcoin’s role as a strategic investment for publicly traded companies.

The company’s board will ultimately decide how the newly raised capital is deployed. Investors and the broader crypto market are watching closely for any official announcements regarding GameStop’s Bitcoin strategy.

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