Brazilian fintech firm Méliuz is weighing the possibility of increasing its Bitcoin purchases as part of a broader effort to enhance its treasury diversification, according to comments made by the company’s CEO.
Speaking during a recent earnings call, CEO Cesar Medina acknowledged that while Méliuz’s current exposure to Bitcoin is relatively small, the company sees potential in expanding its position in the digital asset. Medina emphasized that the fintech is evaluating market conditions and regulatory clarity before committing to a larger allocation.
Méliuz, which operates a digital cashback and payments platform, initially entered the crypto space through a strategic partnership and has since begun integrating crypto services into its offerings. Medina noted that any future investment in Bitcoin would be carried out prudently, aligning with the firm’s long-term vision and risk management policies.
The consideration mirrors a growing trend among Latin American companies looking to hedge against local currency volatility and diversify away from traditional financial assets. Brazil, in particular, has emerged as a regional leader in crypto adoption, supported by progressive fintech regulation and increasing institutional interest.
While Méliuz has not announced a definitive timeline or target amount for additional Bitcoin acquisitions, the company’s openness to the strategy signals continued momentum for crypto adoption within Brazil’s corporate sector.
