Nvidia is set to introduce a new, cost-effective artificial intelligence (AI) chip tailored for the Chinese market, aiming to navigate the challenges posed by recent U.S. export restrictions. The forthcoming graphics processing unit (GPU), based on Nvidia’s latest Blackwell architecture, is expected to be priced between $6,500 and $8,000, significantly lower than the $10,000–$12,000 price tag of the recently restricted H20 model.
The reduced cost reflects the chip’s streamlined specifications and manufacturing process. Notably, it will utilize GDDR7 memory instead of the more advanced high-bandwidth memory and will forgo Taiwan Semiconductor Manufacturing Co.’s (TSMC) advanced Chip-on-Wafer-on-Substrate (CoWoS) packaging technology. These modifications ensure compliance with U.S. export regulations, particularly the cap on memory bandwidth, which is limited to 1.7–1.8 terabytes per second.
The new chip, potentially named the RTX Pro 6000D or B40, is slated for mass production as early as June 2025. Additionally, Nvidia is reportedly developing another Blackwell-based chip for the Chinese market, with production expected to commence by September.
This strategic move comes in response to the U.S. government’s decision in April to require export licenses for Nvidia’s H20 chips, citing concerns over their potential use in Chinese supercomputers. The restrictions have significantly impacted Nvidia’s presence in China, reducing its market share from 95% before 2022 to approximately 50% currently. The company also reported a $5.5 billion inventory write-off and a potential $15 billion loss in sales due to the H20 ban.
Nvidia’s CEO, Jensen Huang, emphasized the importance of adapting to these challenges, stating, “Until we settle on a new product design and receive approval from the U.S. government.
As Nvidia navigates these regulatory hurdles, it faces increasing competition from domestic Chinese firms like Huawei, which is advancing its own AI chip offerings, such as the Ascend 910B. The evolving landscape underscores the strategic importance of the Chinese market and the need for compliance with international trade regulations.