Brazilian fintech firm Méliuz has officially transitioned into the country’s first publicly traded Bitcoin treasury company following shareholder approval on May 15. The company simultaneously announced the acquisition of an additional 274.52 Bitcoin (BTC), valued at approximately $28.4 million, bringing its total holdings to 320.3 BTC, worth over $33 million at current market prices.
Executive Chairman Israel Salmen celebrated the milestone, stating, “Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.” The recent purchase was made at an average price of $103,604 per BTC, reflecting a 600% yield on the company’s Bitcoin investments.
Méliuz’s strategy involves accumulating Bitcoin in an “accretive way” for shareholders, utilizing various financial instruments. Rather than merely allocating a portion of its cash reserves to Bitcoin as a hedge against inflation or currency devaluation, the company has repositioned its purpose to maximize the amount of Bitcoin per share.
This strategic shift has positively impacted Méliuz’s stock performance. Since announcing its initial Bitcoin purchase of 45.73 BTC on March 6, the company’s shares (CASH3.SA) have surged over 117%, according to Google Finance data. Méliuz’s market capitalization now exceeds 727.9 million Brazilian reais, or more than $128 million.
While Méliuz holds 320.3 BTC, e-commerce platform MercadoLibre currently possesses a larger Bitcoin reserve, with over 570 BTC valued at $59.2 million. However, Méliuz distinguishes itself by integrating Bitcoin investments into its core business strategy, positioning itself as a pioneer in Latin America’s corporate Bitcoin adoption.
Méliuz is renowned for its cashback program and serves over 30 million users across Brazil. The company’s bold move into Bitcoin treasury management reflects a growing trend among Latin American firms embracing cryptocurrency as a strategic asset.