Cryptocurrency exchange FTX has signed a multi-year deal with Riot Games for rights to display its branding during a seasonal tournament of the popular game League of Legends for an undisclosed amount. Riot Games signed the largest sponsorship agreement for the League of Legends esports tournament
The seven-year deal means FTX will have its logo displayed prominently during The League Championship Series (LCS) – North America’s pre-eminent tournament for the game.
Beginning this weekend, branding will appear during the tournament near the gold advantage resource counter as well as on the bottom left-hand side of the screen. Player net worth, total team gold, and gold graphs will also feature FTX branding next to those in-game stats. In Addition FTX will directly sponsor the tournaments “Most Improved Player Award.”
League of Legends had over 120 million active monthly users in each of the past four months, making it one of the world’s most popular games, data show.
