Hip-hop star Snoop Dogg has released his first NFT collaboration with artist Coldie in the final release of the Decentral Eyes Portrait Series.
The NFT dubbed “Decentralized Dogg” was minted on SuperRare will be on auction until December 3rd. SuperRare is a digital NFT marketplace that caters to buyers willing to pay up for more exclusive pieces.
The NFT is a stereoscopic 3D collage of 10 different portraits of Snoop Dogg from various stages of his life, underscored by an original NFT-inspired soundtrack by Snoop. At the time of writing, the highest bid was 169 Ether or about $760,000 at current prices.
Snoop’s long-time innovation and investment partner Nick Adler stated that the NFT drop is only the “beginning of Snoop’s work in the NFT and art space.”
He also mentioned that depending on how well the NFT performs, Snoop would be “absolutely open to future collaborations with Coldie or other iconic NFT artists.”
Adler also mentioned that Snoop plans to have an ongoing relationship with the collector decentralized autonomous organization that ends up purchasing the NFT.