A virtual version of the Playboy mansion will feature a host of gaming, social and programmed events, along with future NFT collectible releases from the firm.
The Iconic brand has teamed up with NFT-based Metaverse gaming platform The Sandbox to launch the MetaMansion. The MetaMansion also builds on Playboy’s Rabbitars NFT project, which consists of 11,953 tokenized bunny avatars that went for around $800 a piece in 2021. Hodlers of these NFTs will soon be able to access exclusive experiences at the virtual mansion. However, the specifics and the launch date have not yet been revealed.
The floor price for the Rabbitar NFTs on OpenSea sits at 0.19 Ether marking a 74.25% decrease since launch in October. The Sandbox also stated that users would be able to snap up neighboring NFT land plots to the MetaMansion later this quarter. If anything from recent history is to go by, there could be strong demand for the land.
Playboy first ventured into NFTs in April last year after it rolled out a series of tokenized centerfolds via Nifty Gateway. While some brands dipped their toes into NFTs for what seems to be a quick cash grab, it appears Playboy may be here for the long run considering it is launching the MetaMansion amid a bear market.
