Nike publicized the acquisition of virtual sneakers and collectibles brand RTFKT. Nike becomes the biggest U.S.-based athletic products manufacturer through this partnership to join the metaverse .
Nike’s submission of requests for patenting the words — namesake, swoosh logo and just do it for use online and in online virtual worlds.” The filing was accompanied by two new job postings for virtual material designers, signaling the company’s intent to enter the metaverse.
However, the new RTFKT acquisition confirms Nike’s interest in delving into the metaverse ecosystem
According to Nike, acquiring RTFKT will aid the company “deliver next-generation collectibles that merge culture and gaming.” John Donahoe, the president and CEO of Nike trusts that the move would help accelerate Nike’s digital transformation efforts.
Supporting this vision, RTFKT co-founder Benoit Pagotto said that “we’re excited to grow our brand which was fully formed in the metaverse.”
On the other side of the world, German sportswear manufacturer Adidas announced entering the metaverse after partnering with nonfungible token companies, including Bored Ape Yacht Club, gmoney NFT and PUNKS Comic.
