Monaco Grand Prix 2022 saw F1’s fastest pit crew, Oracle Red Bull Racing, partner with crypto exchange Bybit to launch ORBR’s 2022 NFT collection minted on the Tezos blockchain. The limited edition NFT collection is made available via an auction, where bidders get to collect digital collectibles representing various aspects of Red Bull’s past, present and future.
Co-founder and CEO Ben Zhou said that F1 has a symbiotic relationship with crypto as the partnerships between the two industry pulls in young investors into the F1 fan base.
Bybit also premiered The Search for the Next Level, a film starring Red Bull drivers Max Verstappen and Sergio “Checo” Pérez circled around the launch of the new RB18 car.
Aston Martin F1 also signed a multi-year partnership deal with crypto exchange Crypto.com to explore fan engagement and investment initiatives. Crypto.com NFT marketplace continues to be the go-to place for Aston Martin NFT airdrops and limited-edition collectibles.
This year, crypto giant Binance partnered with Alpine F1 Team to issue NFT airdrops and collectibles. Taking fan engagement to the next level, Binance conducted an event allowing one fan to experience the life of an Alpine F1 mechanic.
A few prominent collaborations were active during the Monaco Grand Prix 2022 which are Ferrari and blockchain firm Velas, Mercedes and crypto exchange FTX, and Alfa Romeo and Shiba Inu inspired memecoin Floki Inu (FLOKI).
