Landry’s Restaurant is partnering with cryptocurrency firm NYDIG that will enable diners to earn $25 worth of Bitcoin for every $250 spent.
Landry’s will also keep a percentage of its corporate treasury reserves in Bitcoin under the care of NYDIG. The company is famous for operating various franchises including Morton’s, Bubba Gump Shrimp Company, the Rainforest Cafe, and the Palm.
Landry’s showed early signs of interest in the cryptocurrency space earlier this year when it started accepting Bitcoin payments at many of its restaurants back. At the time, the company’s CEO stated”
“It’s amazing how simple a crypto transaction is, and it is here to stay. This is where it is, and it’s inevitable that this was going to happen.”
CEO Fertita’s interest in cryptocurrency appears to have spread into other area of his professional life, with his NBA franchise making headlines in the industry in recent months.
