NFTs continue to disrupt the entertainment industries ae NFT gaming firm Animoca Brands announced them partnering with Korean record label, talent agency and music production company, Cube Entertainment, to cteate a K-pop music metaverse.
NFTs continue to disrupt the entertainment industries ae NFT gaming firm Animoca Brands announced them partnering with Korean record label, talent agency and music production company, Cube Entertainment, to cteate a K-pop music metaverse.
The partnership will see Animoca and Cube work together to develop multimedia NFTs celebrating popular actors and K-pop musicians on Cube’s roster. The NFTs will feature images such as artist portraits and album art.
Animoca described the partnership as enabling true digital property rights and other blockchain benefits for both the artists on Cube’s roster and their fans.
Cube CEO said that the collaboration would be an important beginning for leading the global digital culture market and advancing the digital content industry.
Cube manages close to 50 K-pop artists, including BtoB, Pentagon, (G)I-DLE and Lightsum.
