Ferrari is moving into the blockchain industry by signing a partnership with Swiss blockchain startup Velas Network.
Ferrari officially announced that it had signed a multi-year agreement with Velas to jointly issue “exclusive digital content” for the Scuderia’s fans. Velas will also be the main sponsor for Ferrari Esports Series, the online series competing in the F1 Esports Series, the official digital championship including all teams participating in the FIA Formula 1 World Championship.
The announcement defines Velas as a major company in the industry of digital assets and blockchain, highlighting the startup’s focus on NFTs.
Ferrari general manager Mattia Binotto noted that the company chose Velas as one of its premium partners, as the companies share values such as innovation and performance of technologically advanced products and services.
The CEO of Velas, Farkhad Shagulyamov said that it was natural for Velas to partner with “another icon of excellence, which is Ferrari.” He went to add that Velas has introduced an innovative variety of pioneering technology into the blockchain and associated products, which will now be showcased at the pinnacle of motorsport
Velas is an open-source blockchain network working to provide a mix of the best features of centralized and decentralized tools.
