Dolce and Gabbana has announced the first NFTs in partnership with luxury marketplace UNXD.
Fashion and Luxury brand has announced the launch of an exclusive NFT collection in partnership with UNXD , which is a digital marketplace powered by the Polygon Network which hopes to become an exclusive marketplace for digital luxury.
The fashion brand’s NFT collection will be named Genesis Collection or Collezione Genesi. Dolce and Gabbana will feature the collection at it’s upcoming shows in Venice at the end of August. According to the release the collection focuses on the deep-rooted artistic traditions of Venice.
Dolce and Gabanna’s NFT is not the first in high-end fashion to get involved in the NFT market. Designers involved with the Paris Fashion Week will have a few NFTs available, with Gucci rumoured to be joining the NFT space as well.
Even as prices for many crypto currencies drop, NFTs have remained strong, with more and more additions to the market. Recently LABS Group combined real estate with NFTs, allowing people to purchase a stake in its resort using the popular token technology. Artists like Muse have also continued to creat more NFTs as brands, nonprofits and foundations each join the growing market.
