Cristiano Ronaldo has signed an exclusive multi-year NFT partnership with crypto exchange Binance. The collaboration aims to introduce soccer fans to the Web3 ecosystem through global NFT campaigns.
Binance noted that the agreement involves creating a series of NFT collections with Ronaldo. These will be sold on the Binance NFT platform exclusively, with the first collection coming out later this year.
The CEO and founder of Binance Changpeng Zhao, praised Ronaldo’s accomplishments in soccer and mentioned that the athlete has transcended sport to become an icon in multiple industries.
Zhao added that the Binance team is excited to give Ronaldo fans “exclusive engagement opportunities to connect with Ronaldo as they own pieces of the NFT collections. Meanwhile, the soccer superstar also commented on the upcoming NFT drops, saying that fans will surely enjoy them.
Despite the current crypto winter, the Binance CEO expressed positivity earlier in June. With confidence, Zhao noted that it’s his third crypto winter and Binance’s second encounter with this type of market situation, implying that the team knows how to navigate their way in a bear market.
